I think people have preconceived notions of the video. I’m sure some of that is partially right, but there are a lot of surprises in it. Videos like Penal Code and Eastern Exposure 3 came up as what we had in mind. Those videos were sick because there was no limit to who or how many different people could be in them. Dudes now have clothing sponsors, and I sometimes had a feeling those companies were getting weird about certain things, but this is a shop video. Supreme is still a skate shop where people go to set up a board or get a bearing.

Bill Strobeck talks to Quartersnacks.